Our innovative webkey technology
allows you to precisely
connect the target audience directly to your messaging and online assets
via an integrated print-to-web solution.
tracKey™ is a patented USB device (webkey) which will automatically open up a recipient's browser and direct them to a specified webpage, no distractions or key strokes, no matter how buried or hard to find that page is. This allows marketers to maximize existing digital resources and provide clear reporting on who, when and how often each recipient has utilized these tools or resources. If you have a website, an event or digital assets and want to optimize their use and reach to your customers, you need to see how we can help with tracKey™
- Instant – direct – online access
- ROI built in via use of unique ID codes
- Custom online applications built to your program specifications
- Perceived higher brand value
- Re-direction available even after distribution
- Patented tracKey™ design ensures an integrated solution
- Functional on PC and the latest
Mac OS (French keyboard option) - Read Only Memory – pharma compliant – no possibility of viruses
- No minimum quantities
- No middlemen or licensing fees means lower costs
- Automated e-mail notifications to any stakeholder
- High levels of engagement and response ratess
- Turn key solutions for CHE, Brand Promotion and Adherence Initiatives
Perhaps one of the best features of tracKey™ is that your on-line messaging or content can be changed at any time after distribution.
Easily monitor, measure and update your campaign.
Through the use of unique ID codes, and next generation QR technology all activity can be tracked in real-time with a number of reporting options. Distribution can be batched by individual (for direct mail), sales territory or by any other meaningful segment a marketer wishes to target. With robust "built-in" KPI mechanisms ROI is one of the best reasons to use this tactic. Gain valuable insights to your markets migration and usage preferences for Mobile, Tablet and PC usage.
Make better use of your digital assets — you can't print a video, sound track, slide show or other digital content – trackey™ can connect your audience with a vast assortment of online digital assets.
webinar promotion
online surveys or
evaluation forms
online registration
and subscription
product launch
flyers, brochures,
direct mail
patient support
programs
online
CHE programs
contests
tradeshow handout
reward & incentive
program
online instructions,
product manuals & FAQ
business cards &
sales tools
IN HEALTHCARE
Healthcare marketers continue to need new and engaging ways to educate and communicate with their audiences. tracKey™ is a perfect fit for patient registrations, starter kits, loyalty incentive programs and CHE deliverables – just to name a few. tracKey™ can be used to increase awareness, educate and thereby encourage compliance. Content can be continually updated in the interest of staying current or cascaded to provide a progressive messaging experience.
Interested in multi channel, variable patient messaging, based on an optimized mix of patient and disease centric content? Push relevant, customized information to the patient throughout the course of the treatment cycle at the right time to patients based on their channel of choice (Email, SMS, Voice). Passive Web portals containing massive amounts of information do not significantly impact patient adherence and or compliance, in fact they can often times be intimidating leading to a Google search for an answer to a particular topic or question.
RemindMe — our all encompassing program designed to support patient adherence programs. RemindMe provides personalized messaging to your patient – delivering at a schedule that is either dictated by dosing instructions or chosen by patient as well as via their chosen method of contact – either voice message, SMS text or email. Send medication reminders, refill reminders as well as lifestyle modification messages. Provides you with a higher perceived brand value by your audience.
IncentiveLink — in conjunction with tracKey, you can provide your audience with a co-pay card or other types of incentive reward card. Plug in tracKey to complete an on-line survey for a reward, report on how many users have plugged in, how many completed the survey and how many cards were initialized.